ELECTROLUX MIDDLE EAST
Electrolux is the headline sponsor of the annual “Taste of Dubai” event.
After partnering with Electrolux for the 2016 event, and achieving very encouraging results, we were asked to support them again in 2017. For the 2017 event we set ourselves extremely high KPIs to ensure the investment into the event was leveraged to achieve maximum results.
Scope of services:
– social media campaigns
– social media strategy
– social media advertising
– social media monitoring
– graphic design
– community management
– social listening
– content creation
– GCC wide campaign using Facebook, Instagram, Google PPC
Result
Our campaign included a pre-event competition to highlight the Electrolux umbrella messaging for the season - #MakeLifeDelicious, live ground coverage across multiple platforms, competitions on the ground and post event coverage that included the maximum amount of UGC that Electrolux has ever received in this region.
