MATAGI
A stylish, contemporary Asian dining destination
in Kempinski, Dubai, Palm Jumeirah
EPJ Atelier on behalf of Kempinski, approached balcony8 to assist them in creating a stylish, contemporary Asian dining destination located in the Emerald Palace a flagship Kempinski property on the Palm.
The scope of work included in-depth competitor benchmarking and market research – both local and global, brand positioning, strategy and brand identity creation.
Result
The stylish and warm interiors influenced the brand logo and pattern which was rolled out across a variety of touchpoints operationally, bringing to life the concept.
