WELLNESS BY BETADINE
The design and development of a new website for the Women’s Wellness by Betadine® platform.
Balcony8 was briefed by Mundipharma to work on a campaign concept to launch, a new feminine care cosmetic product in the region, for daily use. Discussing intimate feminine products is a delicate subject in the region, it was our challenge to make this type of content accessible. We created the Women’s Wellness by Betadine® campaign platform, at the heart of this was to be a new responsive website that focuses on women’s health and wellbeing in a safe a controlled online environment. The content centered on being an independent portal where women can go for relevant and informed advice and information as well as learn about experiences and solutions from experts within an honest and empowered environment.
Scope of services:
– new website design
– digital strategy
– web development
– copywriting
– UX
– UI
– content management system
– search engine optimisation (seo)
– social media channel creation and optimisation
